Analysis of Knowledge Management in MSMEs from the perspective of Marketing

Abstract

This is an empirical research from the quantitative approach transversal and not experimental, based on the Model Probst, a convenience sample of 143 MSMEs (micro, small and medium enterprises) located in the city of Celaya, Guanajuato. The aim of this was to identify the marketing knowledge created and managed by the celayenses MSMEs through the tacit and explicit knowledge transfer and conversion of this to market competitiveness. Given its ability to produce, deliver and market products under the conditions, quantity and quality demanded by the market. The study and analysis is done from the perspective of Knowledge   Management  and   its   essential role in the emerging economic paradigm and business competitive factor. The study reveals that celayenses MSMEs, generally speaking, do  not  take  as  an  important  management marketing knowledge generated in the organization and have a low-grade or no sense of measurement of accumulated knowledge internally and externally.