Dimensions of University Cultural Entrepreneurship: University Preservation and Social Legitimacy for Ibero-America

Abstract

Cultural entrepreneurship in university communities is a social phenomenon that manifests itself through artistic skills. Understanding the models and techniques used in Ibero-American universities for the cultural management of human talent contributes to preserving collective memory, maintaining university values, and generating social legitimacy. This study, based on a theoretical review from qualitative research, answers: What are the cultural conditions necessary for cultural entrepreneurship to be recognized as a legitimate field of activity according to the evaluative criteria of Ibero-American universities? How can new financing formats be explored through cultural and creative microfinancing in the digital environment for the benefit of university students? Why is cultural entrepreneurship presented as an alternative for today's university artist? Through the review of audiovisual materials, journals, and scientific publications, an inductive study is carried out that is based on 33 dimensions to identify a theoretical model. Educational management processes, financing options and opportunities for the creation of educational products that contribute to legitimizing the public value of cultural and creative industries at the international level, benefiting artistic and cultural communities, are identified.