Strategies applied during the pandemic under the VUCA environment in companies in Guanajuato, México

Abstract

The COVID-19 Pandemic has generated great challenges for the vast majority of organizations, regardless of their size, business or financial situation, the environments with which they currently interact have become more Volatile, Uncertain, Complex and Ambiguous (VUCA). The objective of this project is to identify the strategies in a VUCA environment applied in post-pandemic companies in Guanajuato. In this research, a qualitative approach methodology was used, with a phenomenological frame of reference, the sample applied was to 25 companies in the period 2021-2022 in the state of Guanajuato. The results obtained indicate that, in general, the interviewees mentioned that their problems were related to the supply chain and decrease in sales caused by the COVID-19 pandemic. The strategies applied were directed towards processes, human capital, purchases, sales, management and health. Being the strategies oriented to manage human capital the most recurrent, and within this the strategies that were most applied were the home office for the administrative staff, followed by the change of communication strategies, it was also found that there were few coincidences of the strategies implemented by companies and those suggested by theorists for VUCA environments.