The impact of the innovative activity and the marketing in the competitiveness of the MIPYMES of the Confection of the Dress of Moroleón, Guanajuato, Mexico

Abstract

The objective of this research is to know the degree of correlation between marketing and innovation with the competitiveness of the clothing industry (MIPYMES) in Moroleón, Guanajuato, Mexico in pandemic. The study consisted of a quantitative investigation of a descriptive and cross-sectional type, a stratified random probabilistic sampling with proportional allocation with 95% reliability was carried out, resulting in a sample of 273 companies segmented into medium (0.32%), small (3.52%) ) and microenterprises (96.15%), to which a Likert scale measurement instrument was applied, the data obtained were subjected to a Spearman statistical analysis and a verification examination through a dimension reduction analysis with the KMO test. and Bartlett's sphericity test, with which we were able to positively verify the research hypothesis.