Organizational identity and social cohesion, as elements of the permanence of micro-enterprises in Puerto Vallarta, Jalisco

Abstract

The Micro, Small and Mediums Enterprise (MSME), constituted the spine of the national economy for his high impact in the job creation and the national production. In Mexico exist around of four million fifteen thousand enterprises units, which the 99.8% are MSME that generate 52% of the GDP and the 72% of the job’s country and are the engine of the economic growth in Mexico, since they generate 8 out of 10 jobs. For every 100 businesses who begin in the country, only 11 achieve to survive at 20 years, with the small businesses having the highest mortality rate, before having to completed five years of operation. 6 out of 10 new MSME close during the first months of life, so the objective of this article is to analyze the factors of business permanence of the Microenterprise of the Commerce Sector of Puerto Vallarta, Jalisco, for which he used an instrument that consists of 13 variables and 47 items, applying to a sample of 181 companies, identifying that the factors that focus more the companies who has permanency, are the cohesion social and the organizational identity.