Analysis of consumer perception of Cinepolis on Corporate Social Responsability
Keywords:
Corporate Social Responsability, consumer, perceptionAbstract
This paper aims to analyze the perception of Cinepolis’ customers in Merida, Yucatan, about social responsibility of the company, considering four dimensions: ethical, legal, economic, and philanthropic. It was carried out a study with a quantitative approach, descriptive and comparative type, where an instrument was applied to a given sample. For data analysis, t-tests and ANOVA tests were used. The results showed that Cinepolis’ customers do support and endorse corporate social responsibility and legal dimension is the one they value most.
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