CWS New Work Models and Value Creation: Co-Working Spaces in Mexico

Abstract

Co-working spaces are an increasing phenomenon in most cities, with different formats, in some cases individuals look for a place to work on their computer for a few hours, while others assemble specific talent such as freelancers, entrepreneurs, students to socialize, foster collaboration between various disciplines to build a knowledge sharing community, and to create an environment to foster an ecosystem for innovation.

However, the literature lacks conclusive empirical results about the motivations, practices and drivers for sharing collaborative spaces, and if there are theoretical views as rationale for the boom of these collaborative communities. A current understanding in the corporate literature is that people look for jobs and social security, but what is known about the new generations, are they comfortable with cubicles, schedules, and lifelong employment?

To explore the CWS’ motivation, practices and drivers, this empirical research was based on two comparative and exploratory case studies as a methodology, and using semi-structured interviews and direct information observation. Secondary data like the content of the spaces’ web pages, online forums and discussion mailing lists has also been taken in consideration.

Based on the case study findings, the article proposed a typology of the different drivers to affiliate to a CWS. Two types of networks were distinguished: (1) networks like The Pool CWS, focusing on an economic logic (cost reduction); and (2) networks like El Cowork, based on a utilitarian logic (sharing of resources, knowledge and means of work).