The Yeknemilis or good living, principle of communality for the construction of strategic networks in a cooperative

Abstract

One of the biggest challenges a community enterprise faces is survival. In order to deal with it, it implements strategies such as collaborative work with different organizations, trying to access resources that make it possible to solve collective problems. However, in most cases, relationships E do not last. It was identified that there are companies that endure, both individually and in their relations with the groups with which they are integrated, achieving the fulfillment of the social, environmental, organizational and economic objectives they set out. Therefore, a case study was carried out in the Unión de Cooperativas Tosepan Titataniske in Cuetzalan, Puebla, México, to understand what characteristics have strengthened them. Observation, documentary review, a field diary and semi-structured interviews were used and analyzed with the support of NVivo 12 ® software. The results show that the principles of life of the native peoples have been transferred to the organizational philosophy and to the strategic networks of which they form part, so that the Yeknemilis or good living guides joint activities, strengthens relationships between different organizations and favors the solution of problems based on the construction of a collective identity and the search for the common good.