Contribution of market strategies in positioning organizations. An approach to their learning

Abstract

This paper presents a study whose objective was to identify the contribution of the market of companies positioning strategies. Research design was non-experimental and study transactional, cross correlation. The sample was not probabilistic directed to 17 units of analysis, with economic activity of trade and services, located in the municipality.  Tijuana, B.C., MEX., and subjects with business management positions. The results of the study explained that the effectiveness of the companies would be defined by implementing learning processes that incorporate the diagnosis of needs by Department and by the implementation of market strategies  about finance, decrease in prices, product innovation and market mix.