Colín-Flores, C.G. 2025. The Guayabera: Traditional Crafts or a Contemporary Ethnic Garment? Factors that influence when making the purchase decision. Ciencias Administrativas. Teoría y Praxis. 21, 2 (Mar. 2025), 71–91. DOI:https://doi.org/10.46443/catyp.v21i2.478.