TY - JOUR AU - Velázquez-Rojas, Karen Gisel AU - Camarena-Adame, María Elena PY - 2018/09/20 Y2 - 2024/03/28 TI - Estereotipos de género y el techo de cemento en la empresaria mexicana JF - Ciencias Administrativas. Teoría y Praxis JA - CATyP VL - 13 IS - 2 SE - Artículos DO - UR - https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/110 SP - AB - <p><strong><em>Ge</em><em>nd</em><em>e</em><em>r stereotypes and the cement ceiling on Mexican businesswoman</em></strong></p><p><strong>Resumen</strong></p><p>Los estereotipos de género se basan en las creencias&nbsp; &nbsp;acerca&nbsp; &nbsp;del&nbsp;&nbsp; rol &nbsp;que&nbsp;&nbsp; se&nbsp;&nbsp; espera&nbsp; &nbsp;que hombres y mujeres desempeñen en la sociedad. El objetivo &nbsp;de&nbsp; este &nbsp;trabajo &nbsp;consistió &nbsp;en &nbsp;analizar &nbsp;si existe relación entre los factores del techo de cemento &nbsp;de las&nbsp; empresarias &nbsp;mexicanas &nbsp;(cultura, responsabilidades del hogar y percepción de sí misma &nbsp;y&nbsp; de &nbsp;los &nbsp;demás) &nbsp;y &nbsp;los &nbsp;estereotipos &nbsp;de género. A través de una investigación&nbsp; descriptiva documental, se examinaron 8 estudios de caso que muestran la situación de la mujer con respecto de sus responsabilidades &nbsp;determinadas&nbsp; por los roles que desempeña (ama de casa, madre y esposa); confirmando que el techo de cemento en el que se encuentran se fundamenta en los estereotipos de género &nbsp;que&nbsp; obstaculizan &nbsp;el equilibrio &nbsp;de su vida personal y el manejo de su empresa. No es posible generalizar al tratarse de un estudio de caso múltiple, sin embargo, al no existir en México muchos estudios sobre el tema, los resultados son importantes dado que resaltan la necesidad de estudiar a las empresarias ante barreras como lo son los estereotipos de género.</p><p><strong><em>Abstract</em></strong></p><p>&nbsp;<em>G</em><em>ender stereotypes are based on beliefs about the role that men and women are expected to play in s</em><em>ociety. The objective of this work was to analyze if </em><em>there is a relationship&nbsp; between the factors of the cement &nbsp;ceiling &nbsp;on&nbsp; Mexican &nbsp;businesswoman (culture, responsibilities of the home and perception of oneself and others) and gender stereotypes. Through a descriptive documentary investigation, 8 case studies were examined that show the situation of women with respect to the responsibilities determined&nbsp; by the roles they perform (housewife, mother and wife); confirming that the cement ceiling in which they are located is based on gender stereotypes that hinder the balance of his personal life and the management of his company. It is not possible to generalize when dealing with a multiple case study, however, since there are not many studies &nbsp;on the subject&nbsp; in Mexico, &nbsp;the results&nbsp; are important since they highlight the need to study women entrepreneurs&nbsp; in front of barriers such as gender stereotypes.</em></p> ER -